Are you looking to establish a marketing and communications department from scratch?
Are you an aspiring student new to the marcomms field altogether? Or are you already established in the profession, but looking to increase your success?
Regardless of your background, 'Marketing and Communications on the Job' is a must-read strategic guide for marketing professionals who want to make an impact.
Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications.
Kaabour has over 25 years of experience leading marketing and communications for global brands. She has established marcomms departments for conglomerates and government entities from scratch several times in multiple fields. She's currently Group Head of marketing & Corporate Communication of Al Masaood, UAE.
She provides practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.
Consider this book a two-in-one bundle. The first part of the book will help you in establishing your department from scratch and the second part will assist you in navigating the world of branding, corporate communication, and putting together a comprehensive strategy deck.
Passionpreneur Publishing (February 1, 2023)
