Tips

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

News In Brief

Platformance launches Ramadan Playbook with essential tips for brand strategy

ArabAd's staff 16 Feb, 2025

Free Talk

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

Free Talk

Brands, take note: What to really look for in a Public Relations agency

Baha Hamadi, Keel Comms 5 Mar, 2024

Free Talk

The need for multiculturalism in creativity

Tamara Azar, Imagination ME 27 Feb, 2024

Digital/Tech

The Impact of AI-Generated Content on SEO: Does it Really Work?

Kenan Baki, Serviceplan ME 5 Oct, 2023

Digital/Tech

Proven Marketing Strategies that Propel Startups to Stardom

Hedaa Ashraf Abd ElHamed, LA3EB 28 Sep, 2023

Branding

Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds

Zena Hamdan, Against All Odds 19 Sep, 2023

Free Talk

The great mismatch: What brands need vs what major PR agencies focus on

Amani Ghanem, Keel Comms 30 Aug, 2023

Digital/Tech

Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking

Mahmoud Alhamed, Serviceplan Group ME 16 Aug, 2023

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

Free Talk

Marwa Kaabour on how to establish a MarCom department from scratch

24 Mar, 2023