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In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
Newly-launched Against All Odds poised to redefine F&B consultancy
The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'
Dubai Business Women Council digs into 'Industry Insight'
Marwa Kaabour on how to establish a MarCom department from scratch
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
TBO.COM join hands with WebEngage to harness martech and enhance customer experience
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
TikTok drives impact for Mondelez in Saudi Arabia
Volkswagen appoints new managing director for Middle East operations
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
UM MENAT extends marketing support to female entrepreneurs on global Impact Day
