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Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the entire marketing thing is dead? Do influencer promotions actually work …
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi
Mazen Nahawi, CARMA & SOCIALEYEZ
Lamborghini Dubai awarded for its outstanding marketing strategies
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Mohammed Fouladkar, the CEO who leads by example
Ghada Azzi
How Saudi is Investing in Branding and Creative Communication Now More Than Ever
Ryouf Alrumaih, Nithar
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror
ArabAd's staff
