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Rola Ghotmeh: ‘We adapt and move swiftly’
"In the ever-shifting landscape of global advertising and creative agencies, where adaptation is key for survival, the challenges are magnified in a market like Lebanon, marked by inconsistency and unforeseen …
Mitgo Group enters the financial services market with the acquisition of ‘Embedded’
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Football legend Mohamed Salah becomes brand ambassador of Visa
Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
MEmob+ and MullenLowe Blu Kuwait forge strategic partnership
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
TRKKN MENA achieves Premier Partner status on Google Cloud Platform
Transforming retail: The power of AR in shaping personalised experiences
Gaynelle Brautigam, Tactical
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance
