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Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'
Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry with advice and insights for agencies looking to enter or …
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way of thinking, a mindset that could be applied to all …
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Mohammed Fouladkar, the CEO who leads by example
Ghada Azzi
How Saudi is Investing in Branding and Creative Communication Now More Than Ever
Ryouf Alrumaih, Nithar
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror
ArabAd's staff
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement
Helmi Abdalhadi, House of Gaming
Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives
Key takeaways considered pivotal to the future of strategy as per WARC report
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
