TAGS
- Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Analysis of 2,000+ campaigns by WARC, LinkedIn’s B2B Institute, and strategy expert Roger Martin (author of Playing to Win) validates a new mental model to help companies gain brand and …
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