TAGS
- Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings
- InsightLab ME, a new market research company launches in the region
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Paul Wright, AppsFlyer
- UAE Brands are prioritising AI but lack the right execution skills
- AI-powered digital marketing platform, Grower, is launched
- Unilever named Creative Marketer of the Year at Cannes Lions 2024
- TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
- New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
- Marketing needs new superheroes: CMO Barometer 2024 Results
- MCN launches influencer marketing practice for MENAT clients