MG Motor Middle East has announced the regional commencement of the brand’s exciting partnership with Arsenal Football Club - a three-year collaboration, starting July 2024, which aims to leverage the growing success of both brands.
As MG Motor continues its 100th anniversary celebrations this year, the new partnership also celebrates heritage and innovation, with Arsenal cemented as one of the most storied and successful football clubs in the world.
As the Official Automotive Partner of Arsenal Football Club, MG will support both men’s and women’s teams, with their brand prominently showcased at Emirates Stadium and Meadow Park.
Globally and in the Middle East, MG Motor has seen tremendous growth, thanks to its commitment to the design, quality and performance of the brand’s products.
This partnership with Arsenal will further enhance MG's visibility and popularity, creating a stronger connection with football fans globally. It is set to bring significant benefits to both Arsenal and MG Motor Middle East. Joint brand promotion activities, engaging content creation, and a cohesive marketing strategy will help both brands reach new heights.
Future plans include innovative campaigns and events that will showcase MG’s leading car models and Arsenal’s commitment to excellence on and off the pitch.
Tom Lee, Managing Director of MG Motor Middle East, commented: “At MG, we take a strategic and thorough approach to partnerships both regionally and globally. Partnering with Arsenal Football Club, with its rich history, success, and growing popularity, especially in the Middle East, is a natural fit. Our shared vision for innovation, quality, and exceptional customer experience aligns seamlessly with Arsenal’s values. We are enthusiastic about the opportunities this collaboration presents and look forward to a prosperous future together.”
