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People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
General Motors MEA appoints new CMO
ArabAd's staff
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
Magna Marketing aims to revolutionize the digital marketing landscape across UAE & Europe
ArabAd's staff
Roger Halaby: 'My strategy is to increase sales'
Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings
InsightLab ME, a new market research company launches in the region
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
UAE Brands are prioritising AI but lack the right execution skills
AI-powered digital marketing platform, Grower, is launched
Unilever named Creative Marketer of the Year at Cannes Lions 2024
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