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Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
Houssam El Boutary, Publicis Content’s Agile Studio Lead, shares his formula on Sexy Social Success
Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report
ArabAd's staff
WARC releases The Future of Strategy 2024, a worldwide survey-led report with insights from more than 1,000 marketing strategists, the majority of which are agency-side, fielded between July-August 2024, as …
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Create Agency orchestrates a multifaceted campaign for SMEG's store launch in Lebanon
ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
Digitas ME introduces MTx, a new holistic framework built around true Customer Experience
ArabAd's staff
Consult FEER, a new marketing consultancy powered by FEER McQUEEN & Flag M Group
ArabAd's staff
AppsFlyer rolls out Privacy Sandbox on Android
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
CMOs more empowered than ever finds Dentsu Creative 2024 CMO report
