With the goal of elevating SMEG's brand visibility in Lebanon and showcasing its premium product line, Create Agency orchestrated a multifaceted campaign, leveraging the power of social media, CGI, and outdoor advertising.
In an era where digital presence is essential to brand success, Lebanon-based Create Agency has demonstrated its prowess with a standout campaign for SMEG, the renowned Italian home appliance brand reputed for its fusion of style and functionality, which has recently inaugurated the opening of its new store in Lebanon.
The campaign began with a series of carefully crafted social media posts.
These posts were designed to not only introduce SMEG’s products to a broad audience but also to embody the brand’s aesthetic: sleek, modern, and distinctly Italian.
Create Agency employed eye-catching visuals, and engaging captions, to ensure SMEG’s appliances were seen in the best light.
The posts generated high levels of engagement, drawing in a mix of new customers and loyal followers who appreciated SMEG’s blend of style and functionality.
One of the cornerstones of the campaign was the production of a CGI video.
Understanding the importance of visual storytelling, Create Agency created a dynamic video that brought SMEG’s products to life in a new way. This video became a pivotal piece of content for the brand.
To complement the digital efforts, the agency developed an outdoor campaign that strategically placed SMEG in high-traffic areas.
The visuals were used to create a striking visual presence, ensuring the brand’s premium image reached consumers in physical spaces. The outdoor ads echoed the modern, elegant design language that SMEG usually employs, making the campaign cohesive across all platforms.
Am overwhelming positive feedback, both from consumers and industry insiders has met this campaign. Social media engagement surged, while the outdoor campaign provided a strong physical presence that reinforced SMEG’s standing as a premium brand.
The CGI video, in particular, became a talking point, not only for its creativity but also for its ability to communicate SMEG’s values in a visually compelling way. Word of mouth further amplified the campaign’s success, with customers and influencers alike praising the launch and the brand’s continued commitment to innovation and style.
By leveraging multiple channels—social media, CGI, and outdoor advertising—the agency succeeded in creating a campaign that not only introduced SMEG’s products to a new audience but also reinforced its position as a design leader in the appliance industry.
The SMEG campaign once again highlights Create Agency’s expertise in crafting impactful, multi-platform marketing strategies and seamlessly blend creativity with it for an end result that resonate with both the client and the consumer.
