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- Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
- How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
- Communication experts share actionable insights into immersive marketing at MENA Effie TLP
- Marketing in an AI-driven world Neel Pandya, Pixis
- Online video emerges as an effective format in an evolving media landscape
- WARC Awards for MENA Strategy 2022 - Insights uncovered
- Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, LKI Consulting
- Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
- TikTok, the ideal addition to a marketer's Ramadan media mix, says study
- GroupM’s newest agency EssenceMediacom launches in 120 offices globally
- Performance marketing platform Admitad to become part of new parent holding company, Mitgo
- WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards