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InsightLab ME, a new market research company launches in the region
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
UAE Brands are prioritising AI but lack the right execution skills
AI-powered digital marketing platform, Grower, is launched
Unilever named Creative Marketer of the Year at Cannes Lions 2024
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
Marketing needs new superheroes: CMO Barometer 2024 Results
MCN launches influencer marketing practice for MENAT clients
Marketers are failing to measure the full impact of their marketing investments, finds WARC
New research highlights transparency and quality lessons for MENAT advertisers
TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD
