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Snapchat has sealed a partnership with ROI Hunter, a product performance management (PPM) tool, helping e-commerce marketers find actionable product insights.

Snap is the third ad platform to be integrated with ROI Hunter alongside Meta and Google, and these additional capabilities are said to drive better results for retailers using Snapchat to reach and drive action from its unique audience.

Currently managing over $2bn in paid advertising spend, ROI Hunter is believed to be the largest platform globally for managing product performance. The technology provides retailers with real time product performance analytics, powering each department with consistent, easily accessible and understandable data to gauge profitability and cost to drive success at scale.

The partnership will initially be live in the UK, Saudi Arabia, United Arab Emirates, and Bahrain, supercharging Snapchat’s performance for retailers with dynamic product advertising.

This also positions both Snapchat and ROI Hunter for continued revenue growth through enhanced product capabilities and innovation in the second half of 2024 and 2025. 

Ronan Harris, President of EMEA, Snap Inc. said: “We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing.  Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns. Across recent trials, we’ve seen strong improvements in performance, with clients already seeing greater return on ad spend.”

Karel Schindler, Founder & CEO, ROI Hunter: “We’re very excited to partner with Snapchat. Their platform is at the forefront of reaching audiences around the world, and we look forward to working with them to strengthen the performance of their retail promotions. Using SKU-level performance data, we’ve driven substantial success during each initial trial with Snapchat retailers, and the road ahead offers numerous opportunities for continuing to advance that success.”