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WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
Are you not entertained?
Annie Arsane, TikTok
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index
How virtual brands can increase profit without increasing costs
Naji Haddad
Seven trends to keep an eye on in the marcomms industry in 2023
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Akasa Air Partners with WebEngage to enhance customer engagement
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
OMG MENA's first Saudi conference grasps full attention
