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EssenceMediacom – GroupM’s newest and largest agency – launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.
Borne out of two pioneering agencies, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. It is comprised of 10,000 people across 120 offices globally and is led by Global CEO Nick Lawson.
Everything will be underpinned by EMOS – EssenceMediacom’s Operating System. This modular suite of tools and data will connect the best of Essence, MediaCom and GroupM’s technology and make it available to EssenceMediacom’s teams and clients across the globe.
The agency launches across MENA with an enviable client roster, which includes Richemont, adidas, Bayer, Google, Mars, Etisalat, Nadec, PlayStation, Vodafone, The Coca- Cola Company and Uber.
EssenceMediacom is part of GroupM, WPP’s media investment group, giving it access to the richest data, most robust benchmarks and most advanced capabilities in the market fueled by the company’s cross-channel performance division GroupM Nexus and Choreograph, GroupM’s industry-leading data and technology services provider.
Nick Lawson, EssenceMediacom’s Global CEO, said: “This process has been nine months in the making and I am so excited to see our ambition of bringing Essence and MediaCom together finally become a reality. What will underpin our groundbreaking agency is our people, and we will be steadfast in our commitment to provide an environment of continuous learning so they can grow and be the best they can be. Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base.”
Christian Juhl, Global CEO, GroupM said: “The fusion of Essence’s measurement and data- driven DNA with Mediacom’s scale and strategic expertise creates something truly unique in the marketplace. Alongside Mindshare, Wavemaker, and mSix&Partners, the launch of EssenceMediacom ensures we have the solutions and thinking to meet the needs of every brand and marketer seeking to grow their business in the new economy. I’m personally excited to see the way EssenceMediacom’s commitment to creating breakthroughs will change expectations for what’s possible in business, culture, and marketing and produce enormous value for our clients.”
Eyad Abdul Khalek, EssenceMediacom’s MENA CEO, said: “We are incredibly excited about launching our new agency proposition across MENA and delivering breakthrough growth opportunities for our clients and our people. We have had tremendous success across the region during the past few years, and this agency evolution only strengthens our ability to demonstrate what media can do for our clients in the new communications economy”.
