MENA

News

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook

Gaya Salam 30 Oct, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

News In Brief

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study

ArabAd's staff 30 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

News In Brief

MENA customers might spend 10% more on November sales

ArabAd's staff 25 Nov, 2024

Art & Design

Hiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery

ArabAd's staff 29 Oct, 2024

News In Brief

MENA Digital Awards' shortlist announced

ArabAd's staff 7 Oct, 2024

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024

News In Brief

New survey highlights factors driving employees’ loyalty in MENA workplace

2 Aug, 2024

News In Brief

Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report

3 Jun, 2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024

News In Brief

Admitad's forecast for the e-commerce industry in the end of year holidays

23 Dec, 2023

News In Brief

The One Club names 10 in Middle East & Africa to Next Creative Leaders jury

20 Oct, 2023