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GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
ArabAd's staff
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
Faris Sibai takes new role as chief growth officer for Mindshare MENA
Hana Khatib: We are no quitters
Lebanon on the ropes
Iain Akerman
Is a new day dawning for Egypt’s adland?
Iain Akerman
Dubai-Based Comms Agencies on Instagram: Our Top Picks
Christina Fakhry
Dubai-Based Communication Agencies on Facebook: Our Top Picks
Christina Fakhry
