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Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …Dolly Saidy: 'Let’s produce responsibly' Dolly Saidy Makhoul, Mint MENA
Dolly Saidy Makhoul, Managing Director of production company Mint MENA, is calling her peers in the regional industry to start integrating responsible practices into projects.
Insights from the Dubai office of The Trade Desk
The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
Ghada Chehaibar: ‘The Lebanese market is calibrating’
Hana Khatib: ‘The return to normalcy remains a small prospect’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
The need for multiculturalism in creativity Tamara Azar, Imagination ME
Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
Are brands missing a climate leadership opportunity at Super Bowl? Thomas Kolster
Marketing: A Way of Thinking - A Way of Living Roger Halaby, the Hanging Gardens Agency