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The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the profound power of storytelling and the art of crafting captivating …
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
Roger Halaby: 'My strategy is to increase sales'
Dolly Saidy: 'Let’s produce responsibly'
Dolly Saidy Makhoul, Mint MENA
Insights from the Dubai office of The Trade Desk
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Ghada Chehaibar: ‘The Lebanese market is calibrating’
Hana Khatib: ‘The return to normalcy remains a small prospect’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
