TAGS
How to grow new customers from seed data
Terry Kane, The Trade Desk
Terry Kane, Managing Director Middle East & Africa at Dubai-based The Trade Desk on how advertisers can grow look-alike customers at scale with first-party data and AI-powered tools in a …
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
Roger Halaby: 'My strategy is to increase sales'
Dolly Saidy: 'Let’s produce responsibly'
Dolly Saidy Makhoul, Mint MENA
Insights from the Dubai office of The Trade Desk
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Ghada Chehaibar: ‘The Lebanese market is calibrating’
