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Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'
Ian Fairservice
Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, weighs in on the Saudi creative industry’s current state of play and the way …
The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital & Partners.
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
Will advertising’s glorification of AI ruin GenZ’s mental health?
COP28 to drive demand for PR services in the UAE
Firas Sleem
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Technology and the pursuit of self-discovery
Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
