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Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lasting
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Socialeyez
Ambreen Kazi, Creative Director, SOCIALEYEZ elaborates on the impact of AI and automation on the entire creative process while exploring the potential benefits and challenges of such technological advancements.
Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'
Ian Fairservice
The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
Will advertising’s glorification of AI ruin GenZ’s mental health?
COP28 to drive demand for PR services in the UAE
Firas Sleem
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Technology and the pursuit of self-discovery
Nadim Khoury
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