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Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and essential growth tactics for every startup, while she stresses on …
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and insights for startups and entrepreneurs. Drawing from her extensive experience …
Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
Will advertising’s glorification of AI ruin GenZ’s mental health?
COP28 to drive demand for PR services in the UAE
Firas Sleem
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Technology and the pursuit of self-discovery
Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Lebanon advertising community: Those who remain
Iain Akerman
