TAGS
World Cup excitement outside the stadiums
Elias Wakim
Elias Wakim, General Manager at Promofix GCC, the digital arm of JGroup, recalls how his team accompanied sponsors and advertisers during the World Cup and how they successfully managed to …
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
Rani Amayri
There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’ begs Arabic Creative Lead at Impact BBDO, Rani Amayri, who …
Trends shaping sustainability innovation in seven Industries across the Middle East
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Azhar Siddiqui
Snapchat offers fans a new dimension to engage and celebrate during this football season
Vishal Badiani
How brands can help save lives
Abdalla Yousef
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
What about consumer behaviour today?
Roger Halaby
How global brands are engaging with audiences in the Middle East
Nadim Khammar
Protecting your business reputation from social media
Jonathan Ashton
The Journey of Rehumanizing Work in the Middle East
Ida Mozayani & Andrew Schwedel
