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ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
Lebanon advertising community: Those who remain
Iain Akerman
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
World Cup excitement outside the stadiums
Elias Wakim
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
Rani Amayri
Trends shaping sustainability innovation in seven Industries across the Middle East
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Azhar Siddiqui
Snapchat offers fans a new dimension to engage and celebrate during this football season
Vishal Badiani
How brands can help save lives
Abdalla Yousef
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
What about consumer behaviour today?
Roger Halaby
