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Hana Khatib: ‘The return to normalcy remains a small prospect’
“It is no secret that Lebanon has been facing economic and political challenges that took a toll on all local businesses. Four years later, returning to normalcy remains a small …
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
“it is undeniable that 2023 has not been a vintage year for Lebanon. The economic challenges, political instability, and the war have all left an indelible mark on businesses across …
Brands, take note: What to really look for in a Public Relations agency
Baha Hamadi, Keel Comms
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Diving In: How Saudi Arabia is Embracing Immersive Website Experiences
Ziad Abou Rjeily, Head of Bold Experiences
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Socialeyez
Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'
Ian Fairservice
