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Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be swiftly replaced by a strong sense of uncertainty that unfortunately …
Hana Khatib: ‘The return to normalcy remains a small prospect’
“It is no secret that Lebanon has been facing economic and political challenges that took a toll on all local businesses. Four years later, returning to normalcy remains a small …
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Brands, take note: What to really look for in a Public Relations agency
Baha Hamadi, Keel Comms
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Diving In: How Saudi Arabia is Embracing Immersive Website Experiences
Ziad Abou Rjeily, Head of Bold Experiences
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Socialeyez
