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The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands on how to deal with it.
What about consumer behaviour today?
Roger Halaby
For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers to purchase certain products or being loyal to certain brands.
How global brands are engaging with audiences in the Middle East
Nadim Khammar
Protecting your business reputation from social media
Jonathan Ashton
The Journey of Rehumanizing Work in the Middle East
Ida Mozayani & Andrew Schwedel
Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster
Thomas Kolster
How can your business drive discovery and growth across borders?
Rana Bouri
Why the GCC is the ideal global gateway for Indian startups
Neel Kothari
2022 Resolution: Slowing Down to Speed Up
Sarah Fleihan
Three Reasons Why Many Brands Are Late to the Sustainability Game
Cyrille Fabre and Jenny Davis-Peccoud
Hasan Al Fardan: 'The Metaverse could shape the future of the financial sector'
Hasan Fardan Al Fardan
Hana Khatib: ‘True passion ruled’
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