TAGS
- ‘Comment positively’ Gains 28 Million Impressions on Social Media
ArabAd staff
Aletihad newspaper, the Arabic-language sister newspaper of The National, publicised the overwhelming success of its ‘comment positively’ campaign (3alek bi ijabiya), which is said to have received over 28 million …
- How Goodvertising is challenging advertising-as-usual
Thomas Kolster
For most brands and agencies it’s digital that pre-occupy their minds and quite admittedly few still get it, but there’s another disruptive force at play in ad land that’s changing …