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Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social media has significantly disrupted the field of Public Relations in …
Jo Chemali on measuring the value of PR
Iain Akerman
How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly relevant to an industry struggling to achieve consensus
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
Sunil John :‘Everybody is battling to take that lead role'
Make some Noise
On Public Relations: ‘The challenge before our profession is larger than ever before'
Iain Akerman
A record win for ASDA’A Burson-Marsteller: 28 medals including a ‘Grand Stevie’ at the 2017 IBAs
Justifying the unjustifiable?
Iain Akerman
A day at the agency with Anastasia Rassi
Myrna Abou Mrad: Ahead to Full Circle Adventures
