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- PR’s Role in content creation
ArabAd talks to Denise Yammine, PR Group Account Director, Grey Doha about the transformational role the PR industry finds itself in today and the risks that threaten its extinction if …
- PR, the Instrumental Communication Tool
Georges Najm, partner and manager of Noise, the PR unit of Beirut-based ad agency Clémentine talks to ArabAd about the central role public relations agencies continue to play while realigning …