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Innovative SMEs swap advertising for PR
A growing number of start-ups, SMEs and entrepreneurs in the UAE are substituting advertising for PR as they look to build a meaningful brand presence in the country’s fast-paced business …
Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social media has significantly disrupted the field of Public Relations in …
Jo Chemali on measuring the value of PR
Iain Akerman
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
Sunil John :‘Everybody is battling to take that lead role'
Make some Noise
On Public Relations: ‘The challenge before our profession is larger than ever before'
Iain Akerman
A record win for ASDA’A Burson-Marsteller: 28 medals including a ‘Grand Stevie’ at the 2017 IBAs
Justifying the unjustifiable?
Iain Akerman
A day at the agency with Anastasia Rassi
