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PR agencies: an independent view…
Being paid and being recognised for the value they provide are two issues facing independent PR agencies
Innovative SMEs swap advertising for PR
A growing number of start-ups, SMEs and entrepreneurs in the UAE are substituting advertising for PR as they look to build a meaningful brand presence in the country’s fast-paced business …
Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
Jo Chemali on measuring the value of PR
Iain Akerman
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
Sunil John :‘Everybody is battling to take that lead role'
Make some Noise
On Public Relations: ‘The challenge before our profession is larger than ever before'
Iain Akerman
A record win for ASDA’A Burson-Marsteller: 28 medals including a ‘Grand Stevie’ at the 2017 IBAs
Justifying the unjustifiable?
Iain Akerman
