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Reda Raad: 'We are concentrating on what we can influence'
Iain Akerman
The chief executive of TBWARaad, Reda Raad, believes a corner was turned in 2018 and that Dubai is once again on the up
Reda Raad: ‘It’s always about the creative product’
Iain Akerman
TBWARaad is an agency at the top of its game. Reda Raad, the agency’s chief executive, talks Cannes, disruption and data-led creativity
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