Arabad | Sustainability

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Danielle Guirguis on the green future of the marcom industry Gijs de Swarte
‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative Impact Studio, one of the more notable trailblazers in this …
Arthur D. Little report examines key challenges to effective business sustainability

First school in the UAE to offer recycled, vegan shoes as part of school uniform
Houbara partners with elementsix, to bring authenticity to ESG communications
GfK Consumer Pulse Study finds consumers in MENA are excited about metaverse
New Talkwalker report ranks Middle East most loved brands by consumers in 2022
Adidas’ Run for The Oceans innovative 3D billboard illustrates the threat of plastic pollution in our oceans ArabAd's staff
Unexpected eCommerce trends to tap into in 2022 and beyond
MCN Hive installs filtered tap water fountains in support of Dubai Can
Three Reasons Why Many Brands Are Late to the Sustainability Game Cyrille Fabre and Jenny Davis-Peccoud
Reshaping business priorities for planet and profit
Middle East consumers prioritise sustainability while shopping, new PwC report finds

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