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- United Colors of Benetton launches campaign to power women's choices
ArabAd staff
Fashion brand, United Colors of Benetton, has launched a global campaign, in collaboration with the United Nations Population Fund (UNFPA) and the Bill & Melinda Gates Foundation, to protect women …
- The Rise of Online Video Advertising: a Slow Death for Traditional TVCs
Christina Fakhry
With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands are increasingly shifting their advertising budget away from TV and …
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