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The advertising industry in Syria: rising from the ashes of war
Damascus-based Ibtikar was established in 2009. The ad agency serves local, regional and international clients, including MTN, BBSF and Park Residence, among others. Working in affiliation with TBWA, it is …
Thriving in business through reputation management
Ayad Nahas
Ayad Nahas is a Communication Strategist at one of Lebanon’s leading real estate firms. Having worked at a number of well established firms in the Middle East, Nahas realized that …
Winning the war for talent will take more than mere words
Why don't all business sectors in Lebanon get inspired by the advertising sector asks Ramzi Raad
A Matter of Time
Iain Akerman
The World Cup of The Underdogs
Christina Fakhry
The Dark Side of Working as an Experienced Creative in an Advertising Agency
Richard Halabi
Our stories are on life-support, where do we go from here? asks Thomas Kolster
Thomas Kolster
Flourish or perish: how will you transform your business? A viewpoint by Elda Choucair, CEO PHD MENA
Corporate America swings from sobs to silence in this year’s Super Bowl
Cindy Gallop: ‘I am Horrified…’
Peering into the future
