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Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Eli Khoury: "Outspoken, Not Political" Image

Interviews

Eli Khoury: "Outspoken, Not Political"

Iain Akerman 30 May, 2025

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling Image

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

Saudi mega influencers leveraging their content into successful collabs Image

Social Media

Saudi mega influencers leveraging their content into successful collabs

Christina Fakhry 1 Feb, 2024

Gaza War: why has the ad industry suddenly lost its voice Image

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025 Image

News

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

Everything AI

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Most Read

Flashy secures pre-seed funding amongst accelerated growth for photography platform Image

Flashy secures pre-seed funding amongst accelerated growth for photography platform

Middle East brand values grow quickly;  Aramco, Etisalat by e& in pole position

5 Arab YouTubers to Keep an Eye On Image

5 Arab YouTubers to Keep an Eye On

Wolff Olins redesigns global brand identity for GSK

Tweets by ArabAd_mag

News

One day in the Life of a Communication Exec in Beirut Image

Features

One day in the Life of a Communication Exec in Beirut

Mike Shackle: Building Promise on the ‘What If’ Premise Image

Free Talk

Mike Shackle: Building Promise on the ‘What If’ Premise

Jad Haidar 1 Jun, 2015

Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace Image

News In Brief

Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace

ArabAd's staff 12 Jun, 2025

Branding

Gandour Refreshes Iconic Arabic Wordmark with Atrissi Design Studio

Ghada Azzi 12 Jun, 2025

Industry Talk

Art & Design

Tarek Atrissi's Type World Image

Art & Design

Tarek Atrissi's Type World

Iain Akerman 17 Jun, 2025

'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth Image

Art & Design

'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth

ArabAd's staff 8 Feb, 2025

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports Image

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports

ArabAd's staff 26 Nov, 2024

Art & Design

Pitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent

ArabAd's staff 29 Oct, 2024

Creativity

On Advertising Awards and Selective Sanctions Image

Top Stories

On Advertising Awards and Selective Sanctions

Iain Akerman 31 May, 2025

'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront Image

Ads of the Week

'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront

Gaya Salam 26 Mar, 2025

First-ever PHNX trophy promotes creativity and sustainability in awards Image

News In Brief

First-ever PHNX trophy promotes creativity and sustainability in awards

Ghada Azzi 25 Mar, 2025

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia Image

Ads of the Week

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

ArabAd's staff 23 Mar, 2025

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