• Franklin Templeton introduces global brand campaign ‘Hello progress’ to reinforces firm’s commitment to always moving forward
• Firas Mghames on How the Hybrid Model Can Speed Up Digital Transformation
• The ‘Summer of Sunsilk’ powered by JoeFish to make girls ‘shine strong’

• Donell Gumiran announced as UAE's winner for the Sony World Photography Awards 2025
• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

• adidas reinvents its brand message with ‘You Got This’
• Saudi Arabia State of Branding
• MusicGrid's sonic journey

• When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer.  This was the concept behind Comfort’s latest campaign.