• In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' 
• Music, culture & creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos
• ‘Weaved as One’, adidas new campaign by Havas ME asserts that Saudi Arabia Football Federation kit belongs to all

• Donell Gumiran announced as UAE's winner for the Sony World Photography Awards 2025
• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

• adidas reinvents its brand message with ‘You Got This’
• Saudi Arabia State of Branding
• MusicGrid's sonic journey

• When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer.  This was the concept behind Comfort’s latest campaign.