• Coffee Communications adds BFL Group to its portfolio
• TBWA\RAAD promotes Alex Pineda to the role of Executive Creative Director 
• About 9 in 10 believe inflation, aggravated by Russo-Ukrainian War, has impacted spending

• Donell Gumiran announced as UAE's winner for the Sony World Photography Awards 2025
• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

• adidas reinvents its brand message with ‘You Got This’
• Saudi Arabia State of Branding
• MusicGrid's sonic journey

• When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer.  This was the concept behind Comfort’s latest campaign.