Pikasso Italia, the OOH and DOOH outdoor advertising company, announces the digitization of the third location of the “Milano Collection”, a predominantly DOOH portfolio launched two years ago.
The brand-new 4x9m LED is located on Viale Pasubio 1, overlooking Piazza XXV Aprile, a key area in the city center, at the heart of Milan’s vibrant nightlife scene, known for its trendy aperitivo spots, bistros, and stylish restaurants.
It is visible to both vehicular traffic and the large number of pedestrians coming from Corso Como towards Corso Garibaldi.
, CEO di Pikasso, stated: “For the launch of this exceptional DOOH location, we wanted to feature the blog that best represents the Milan we all love, paying tribute, through the first campaign, to Nati per Vivere a Milano. I would like to thank Paul Pablo for accepting our invitation and for welcoming the new Piazza XXV Aprile screen with his signature “Ciao Milano!”, greeting all passersby.”
The digital screen is equipped with many unique features and innovations, characteristic of the entire Milano Collection including 100% green A2A electricity produced by plants powered by renewable sources; A carbon footprint report is provided for each campaign delivered to allow brands keep track of their carbon emission of their DOOH campaigns as part of their overall carbon footprint calculations; an audience measurement powered by Audioutdoor's analytics tool is also supported by a camera connected to the Admobilize software that captures all data in real time, delivered in a comprehensive report at the end of each campaign. There is also an auto-control camera, turned toward the screen, to enable Pikasso's OnAir Broadcast team to visually monitor the proper delivery of content and the operating status of the screen, as a complement to the control via the integrated software, to guarantee quality and maximum reliability.
In addition, a flexible sales system leverages all the potential of DOOH. Another great advantage is the possibility of opting for a standard two-week duration where clients can book a campaign for seven days, a weekend, just one day, or specific time slots;
It is also worth mentioning the booking method in both direct and programmatic pDOOH, via the Pladway, Hivestack and Broadsign Reach SSPs, which allows campaigns to be activated according to triggers such as weather, air quality, live feeds, specific target audience, etc.
The duration of the spot is 10 seconds, with a maximum of six spots per loop, equivalent to 840 plays per day.
This third installation complements the first two digital locations of the Milano Collection—Via Quaranta 12 and Via Pellegrino Rossi 37—where two 5x7m LED wall-mounted LED screens are already active.
