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News In Brief

Meta's ambitious AI strategy catches up to ChatGPT
The Family Business Council Gulf announces new leadership ArabAd's staff
Aramex takes center stage as official partner of Arab Cinema Week ArabAd's staff
Low representation of women in leadership still prevalent in marcomms industry, finds Think Equal survey ArabAd's staff
6thStreet sees high benefits from Gupshup’s strong conversational marketing approach ArabAd's staff
Jockamo Barnes officially launches in the UAE, in Yas Creative Hub ArabAd's staff
Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund ArabAd's staff
Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising ArabAd's staff
Instagram's 'Trendships' celebrates social connections through DMs ArabAd's staff
Carlsberg selects M&C Saatchi ME as creative agency of record for its regional portfolio ArabAd's staff
Americana renews its long-standing relationship with Farm Frites, this time in Saudi Arabia ArabAd's staff
PRCA MENA introduces its Mental Health Report 2024 ArabAd's staff

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