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Publicis Groupe Middle East has named John Nolan as Head of Sport and Commercial Investment MENA, a newly created role aimed at strengthening the Groupe’s presence in sports marketing and commercial partnerships across the region.

Nolan will spearhead strategic collaborations with sports federations, broadcasters, and content owners, driving innovative sponsorships, content partnerships, and revenue growth opportunities for clients. His focus will also include optimizing client investments in sports marketing and harnessing digital tools to drive measurable results and maximize commercial impact.

Tony Wazen, CEO of Publicis Media Middle East, emphasized the significance of the appointment, stating, “The sports industry and the content partnership at large presents a tremendous growth opportunity, and John’s expertise will be instrumental in accelerating our momentum in this space.”

Bringing over two decades of experience in content and sports marketing, John has played a pivotal role in shaping major sporting events and commercial ventures worldwide. He has worked in various capacities in Sports Television, Rights and Event Management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. John is also a member of BAFTA and the Royal Television Society.

Expressing his enthusiasm, Nolan added, “I am thrilled to be part of the team at Publicis Groupe in MENA, it’s such an exciting time for the Sports industry in the region. The intersection of sports, media, and technology is evolving rapidly, and Publicis Groupe is uniquely positioned to drive innovative, data-driven solutions for brands, rights holders, and fans.”

He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME. 

With this appointment, Publicis Groupe reinforces its commitment to delivering cutting-edge sports marketing and commercial investment strategies in MENA.