electriclime° lands in Riyadh, expanding its creative footprint

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Award-winning production house electriclime° has expanded its global footprint with the launch of a new office in Riyadh, Saudi Arabia, marking another step in its steady international growth.

With established bases in Dubai, Singapore, and Sydney, and recent additions in Seoul and Bangkok, the Riyadh launch underscores the company’s growing investment in markets where creativity, culture, and commerce are rapidly converging.

Known for fusing artistry with commercial filmmaking, electriclime° has built a reputation for its strong visual craft and production quality.

Its roster of international directors continues to deliver campaigns for global and regional clients including Kia, Jumeirah, Gillette, PIF, and NEOM.

The move comes on the back of a strong year for the company, which was named Production House of the Year at Campaign Middle East’s Agency of the Year Awards 2024.

Leading the regional operations is Executive Producer MENA, Jumana Radi, who will oversee the Saudi expansion from the JAX District—Riyadh’s emerging creative and cultural hub.

“With Saudi Arabia reinventing the standards of transformation, we’re excited to partner with brands telling bold, meaningful stories that balance heritage and innovation,” said Radi.

Co-Founder Michael Ahmadzadeh added that the Riyadh office strengthens electriclime°’s ability to support brands and creative agencies both locally and globally.

Sustainability also remains a central pillar for the company, which applied the AdGreen Carbon Calculator to manage its eco-friendly production efforts on the 'Seeds of Change' campaign for Kia.