JGroup Brings iHeartMedia’s Audio Power to the Middle East

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In a move that signals the growing weight of audio in the region’s media mix, JGroup has announced an exclusive partnership with iHeartMedia, the U.S.-based audio giant, to expand its advertising and digital footprint across the Middle East and North Africa.  

The deal gives JGroup exclusive rights to represent iHeartMedia’s portfolio — from podcasts and streaming audio to branded content, video, and digital display — across 16 markets spanning the Gulf, Levant, and North Africa.  

For advertisers, the alliance promises a deeper blend of creativity and data, offering multi-format campaigns backed by advanced targeting, analytics, and localized storytelling.  

Imad Jomaa, Founder and President of JGroup, framed the move as a response to today’s borderless media behavior: “Audiences now move seamlessly between physical and digital worlds. Partnering with iHeartMedia lets brands meet them there — with relevance, sophistication, and measurable impact.”  

Conal Byrne, CEO of iHeart Digital Audio Group, added that the collaboration will help “bring iHeartMedia’s global audio ecosystem to MENA, delivering campaigns that drive both creativity and results.”  

For JGroup, which already represents platforms like Google Ads, TikTok, Amazon Ads, and Snapchat, this partnership further strengthens its positioning as a regional gateway to global media ecosystems.  

At a time when the region’s digital economy is accelerating, the partnership underscores how audio — often undervalued in MENA — is poised for a resurgence as brands seek more emotional, human connections in an increasingly data-driven landscape.