Rotana Signs Enters Saudi Market with SAR 7 Billion Investment to Redefine Outdoor Media

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The launch, staged at Riyadh’s Four Seasons Hotel before a 400-strong audience of officials, business leaders, and media figures, marked the formal unveiling of Rotana Signs’ vision and its extensive portfolio of new digital assets and partnerships

With investments exceeding 7 billion Saudi Riyals in new advertising assets, Rotana Signs has successfully secured more than 35% of the Kingdom’s OOH advertising market. 

Through an alliance between Saudi Signs Media and Rotana Media Services (RMS), the company announced investments exceeding SAR 7 billion, securing more than 35% of Saudi Arabia’s OOH market. The venture includes long-term concessions such as a ten-year deal covering Makkah city and the Eastern Province, as well as exclusive sites in Riyadh, Jeddah, and Al Madinah.

Rotana Signs’ network already spans some of the most prominent landmarks in the country, including digital towers at Kingdom Tower and Burj Rafal, and more than 2,000 digital screens within Riyadh Metro carriages. New additions will soon include 18 high-visibility digital facades across Riyadh’s busiest arteries—part of a strategy to prioritize quality over quantity in brand exposure.

At the launch, the company showcased its technology-driven approach with AI-powered digital presenters and 3D projections of future flagship sites—an effort to reinforce its positioning as a driver of innovation in the Saudi media ecosystem.

Nezar Nagro, Chairman of Rotana Signs, said the company’s mission is to “position Saudi Arabia as a regional hub for media innovation and advertising”, noting that the alliance’s scale reflects confidence in the local market’s maturity and growth potential.

Deputy CEO Hassan Zaini added that Rotana Signs aims to bridge the offline and online worlds of advertising by combining physical visibility with data-driven targeting and software-enabled solutions. The company is also exploring connected TV opportunities—including with STC TV—to expand reach beyond traditional OOH.

Most of the new assets are expected to go live by Q1 2026, signaling what Rotana calls the beginning of “a new era of scalable, intelligent, and impactful media” in line with Saudi Vision 2030.