StickyGinger sharpens focus with fresh global and regional wins

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For ULTA Beauty, the team handled high-level market introductions during the CEO’s first visit to Saudi Arabia—an early step in preparing the beauty giant’s regional debut.

Oberoi Hotels & Resorts tapped StickyGinger to lead its GCC PR strategy, with a focus on building cultural relevance for the storied luxury group among a new generation of travelers.

On the lifestyle front, Moonrise relaunched with a refreshed social identity, while Skechers leaned on the agency for regional brand films to amplify its “Slip Ins” line.

Takamaka’s global "Kreol Cask" launch went beyond the GCC, with StickyGinger acting as the international PR and influencer hub while rolling out creative, OOH, retail, and digital work.

Rounding out the new business, ŠKODA entrusted the agency with a three-year GCC PR mandate, spanning campaigns, influencer programs, and thought leadership.

Lucy Freeman, co-founder of StickyGinger, framed this phase as “growth with intention.”

She noted: “Global and regional brands are choosing us to shape their stories from the GCC outwards. The priority now is to scale while staying true to what makes us different—sharp thinking, creative energy, and work that earns attention.”

For readers less steeped in the mechanics of PR, StickyGinger’s model reflects how agencies today are no longer limited to media relations; they are tasked with building brand narratives across earned, owned, and influencer-driven channels, while acting as cultural translators for brands entering new markets.

With further GCC expansion and new international market entries planned for 2026, StickyGinger proves that in a crowded market, the agencies that thrive are those willing to blend sharp strategy with cultural fluency.