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Marketers are failing to measure the full impact of their marketing investments, finds WARC Image

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Marketers are failing to measure the full impact of their marketing investments, finds WARC

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights Image

Advertising

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights

Elie Aoun 10 Apr, 2024

Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion Image

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Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign Image

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UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3 Apr, 2024

Mother’s Day 2024: Lebanese Brands Put their Maternal Instincts to the Test Image

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Mother’s Day 2024: Lebanese Brands Put their Maternal Instincts to the Test

Christina Fakhry 2 Apr, 2024

Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’ Image

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Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’

Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’ Image

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Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’

Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’ Image

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Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’

Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’ Image

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Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’

Sami Saab: 'Fueled by creativity, we declare war' Image

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Sami Saab: 'Fueled by creativity, we declare war'

Hanadi Dagher on resilience and revival in the Lebanese PR sector Image

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Hanadi Dagher on resilience and revival in the Lebanese PR sector

Ghada Chehaibar: ‘The Lebanese market is calibrating’ Image

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Ghada Chehaibar: ‘The Lebanese market is calibrating’

Marwan Arban: ‘Lebanon has strayed far from its illustrious past’ Image

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Marwan Arban: ‘Lebanon has strayed far from its illustrious past’

Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’ Image

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Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’

$Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience Image$

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Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience