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Digital/Tech

Transforming retail: The power of AR in shaping personalised experiences

Gaynelle Brautigam, Tactical 14 Feb, 2024

Digital/Tech

How can we unlock the potential of AI in Digital Media?

Pooja Suvarna, Mediaplus ME 14 Feb, 2024

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

31 Jan, 2024

Digital/Tech

Best AR campaigns on Snapchat in 2023

ArabAd's staff 30 Jan, 2024

Digital/Tech

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

23 Jan, 2024

Digital/Tech

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15 Jan, 2024

Digital/Tech

Diving In: How Saudi Arabia is Embracing Immersive Website Experiences

Ziad Abou Rjeily, Head of Bold Experiences 21 Dec, 2023

Digital/Tech

Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'

20 Dec, 2023

Digital/Tech

MindField’s Saudi Journey - an interview with Business Director Layal Khodary

Ghada Azzi 18 Dec, 2023

Digital/Tech

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

17 Dec, 2023

Digital/Tech

Top advertising and AdTech trends and developments in the UAE in 2024

6 Dec, 2023

Digital/Tech

The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry

20 Nov, 2023

Digital/Tech

How AR is opening up new perspectives in fashion and beyond

ArabAd's staff 20 Nov, 2023

Digital/Tech

The Role of AI in Transforming Experiential Retail

Karl Escritt, Like Digital & Partners 14 Nov, 2023

Digital/Tech

The Creative Renaissance: AI and Automation Redefining Artistry and Imagination

Ambreen Kazi, Socialeyez 7 Nov, 2023