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Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18 Dec, 2022

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14 Dec, 2022

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Paul Wright 25 Oct, 2022

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17 Oct, 2022

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

17 Oct, 2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

Digital/Tech

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

Digital/Tech

The very real dangers of brand bidding and how brands can deal with it

Artem Rudyuk 29 Sep, 2022

Digital/Tech

The popularity of NFTs is surging

ArabAd's staff 1 Sep, 2022

Digital/Tech

Top AdTech formats that are generating the best result in 2022

29 Aug, 2022

Digital/Tech

Mobile app installs and spending among UAE consumers is on the rise, new research shows

28 Aug, 2022

Digital/Tech

About SHAREit, one of the fastest growing apps globally, and its development strategy

26 Jul, 2022

Digital/Tech

Most popular apps of 2022

ArabAd's staff 13 Jul, 2022

Digital/Tech

Blockchain technology finding its way into digital advertising

4 Jul, 2022

Digital/Tech

Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around

ArabAd's staff 30 Jun, 2022