Aramex, the global provider of comprehensive logistics and transportation solutions, has launched a special video campaign for Ramadan centered around an undelivered parcel destined for Gaza. This campaign highlights a message of peace and togetherness as part of Aramex’s commitment to promoting global harmony.
In Ramadan and at all times of the year, some parcels hold joy, others hold memories, necessities or even aid. But what if they're held back?
Focused on the word Salam or peace in Arabic, the Aramex campaign depicts a parcel that is being sent by a Palestinian citizen living abroad to his family back home in Gaza, which is held back in a storage room midway through its journey, until either a ceasefire or peace agreement is in place, or the borders are opened up and parcels can be delivered to Gaza.
The moving film is directed at people from all over the world who wish for peace in the world, and ends with a call to action to send a message of peace via the website. On this dedicated site, people can record a short video message and say the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.
Commenting on the initiative, Mike Rich, Group CMO at Aramex, said: "We were struck by a poignant question: What do you do when you cannot deliver a parcel to places like Gaza, especially in the holy month of Ramadan? The answer that resonated deeply was 'Salam' or 'Peace'—a message that transcends borders and speaks to the heart, provides reassurance to all communities, and holds out hope for the future. At the center of our complex and ever-growing operations at Aramex is our pursuit of Delivering Good and helping communities. Social responsibility has always been a vital part of our strategic focus, and we are proud to launch this campaign and demonstrate the power of one word—peace—that can truly make a difference to our collective future. This is a campaign that is very close to our hearts and driven by Aramex’s mission to deliver a better future to all communities, and I am confident that this will resonate in the hearts and minds of people across geographies."
The Ramadan video campaign underpins Aramex's keenness to leverage its market-leading reach and goodwill within the region and beyond to support local and global efforts in promoting messages of peace.
CREDITS
Aramex
CMO: Mike Rich
Global Marketing Director: Daniel Nuss
Global Marketing Manager: Rizek Freij
Sr. Marketing Executive: Megan Coutinho
Sr. Paid Media Executive: Natali Abuzulof
CRM Executive: Naief Amr
Social Media: Jenny Coulson, Nicola Sprenger, Kendall Attree
Global Creative Director: Shahir Sirry
Copy: Omar Arafa, Claire Tanner-Robert, Thando Solundwana, Shahir Sirry
Art Director: ibrahem khwaldeh, Alexis Titus
Senior Graphic Designer: Murad Nofal
Graphic Designer: Ibrahem Sarayrah
UI/UX Designer: Stiaan le Roux
Jr. Creative Producer: Nour Eldin Sarhan
Editor/Designer: Mykyta Cherkasov
Cr. Traffic Manager: Mohammad Hamed
PH: LittleBig Productions
Director: Shahir Sirry
Executive Producer: Andrew Slough
COO: Neil Zaayman
Head of Production: Elmaree Bohm
Line Producers: Kris Marx & Lauren May
Talent:
Parcel Sender: Gérard Rudolf
Aramex Courier: Marlon Swarts
Cape Town Crew:
1st AD: Darryn Bennett
DOP: Kirk Morgan
1st AC: Siya Jim
DIT: Julian Evans
Gaffer: Simon Howes
Best Boy: Quade Howes
Spark: Joshua du Toi
Grips: Garth Wentzel
Grips Assist: Antonio Steeneberg
Grips Assist: Mark Wentzel
Art Director: Maria Labuschagne
Art Assist: Caroline Walker
Art Assist: Sipho Mabeko
Wardrobe Stylist: Yonela Makoba
Hair & Make Up Artists: Xola Makoba
Security: Vizual Impact
Paramedic: Pumza Sitsheke
Location Manager: Jardin Roestorff
Catering: Shesha
Amsterdam Crew:
DOP: David Doom
1st AC: Vincent Sennet
FPV Drone Operator: Nick Riley @Big Bird Cinematography
Gaffer: Daan de Boer
Best Boy: Gijs Van Leeuwen
Grips: Jorrit Haas
Post Production:
Editor: Luke Veysie
Colorist: Nic Apostoli
Sound Studio: Pressure Cooker Studios
Sound Designer: Keith Kavyi
Sound Design Producer: Chloe Ellis
Website Development:
TAC UNIVERSE
Project Manager / CEO: Omar Osman
Lead/ Software Engineer: Mohamed Abu-El Nour
Software Engineer: Mina Mounir
UI/ UX Designer: Rowan Mostafa
Operations Director: Zeyad Atef
