Film

Creativity

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind

ArabAd’s staff 3 Nov, 2025

Industry Talk

Cinema Production in Lebanon: Is Culture Melting Away in Consumerism?

Christina Fakhry 30 Apr, 2015

Creativity

Time to Break Up With Your Phone? Samsung Thinks So

Ghada Azzi 5 Oct, 2025

Ads of the Week

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

ArabAd's staff 23 Mar, 2025

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

News In Brief

New brand film rolled out by Sobha Realty highlights Sobha Siniya Island as the ideal getaway

ArabAd's staff 24 Feb, 2025

Ads of the Week

‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai

ArabAd's staff 20 Feb, 2025

Ads of the Week

A Love Letter to Arab Heritage from Essence Adverts

ArabAd's staff 16 Feb, 2025

News In Brief

Salvatore Ganacci turns tables and heads with DJ-golf-cart  at LIV Golf by BigTime Creative Shop

ArabAd's staff 14 Feb, 2025

Ads of the Week

MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction

ArabAd's staff 29 Jan, 2025

News In Brief

Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads

ArabAd's staff 5 Dec, 2024

Advertising

Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share

ArabAd's staff 5 Dec, 2024

Ads of the Week

Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch

ArabAd's staff 3 Dec, 2024

Campaigns

The ‘Alive in Al Ain’ campaign captures the spirit and timeless charm of Abu Dhabi’s largest oasis

ArabAd's staff 25 Nov, 2024