Manchester City’s players can't resist Nissan Patrol's appeal, end up missing training
Posted on 2024 May,21  | By ArabAd's staff

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.”

By proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first approach, unveiling an online campaign that places the brand’s flagship car at the forefront of the narrative, highlighting its distinctive luxurious features.

Combining humor and excitement, the campaign stars Manchester City's main players - Jérémy Doku, Kyle Walker, and Bernardo Silva - off the training ground.

In a series of compelling and entertaining content pieces, the players are seen enjoying the lavish experience of the Nissan Patrol, momentarily distracted from reality, as they miss their training session. This playful storyline underscores the comfort and appeal of the Patrol, making it an irresistible experience.

The campaign's objective was to design a narrative that resonates deeply with fans while delivering unparalleled value to the brand. From engaging scripts to innovative content formats, every aspect has been crafted to captivate audiences and set a new benchmark in sponsorship advertising.

Staying true to Nissan’s brand platform of ‘defy ordinary,’ this initiative demonstrates the brand’s dedication to excellence and innovation across every touchpoint. It also manages to firmly position Nissan Patrol in a league of its own by showing those legenday players -- Doku, Walker, and Silva-- enjoying the comfort of the car.





Walid Kanaan - Chief Creative Officer

Wassim Abi Salloum - Managing Director | NissanUnited

Frederico Roberto - Executive Creative Director

Tony Kayouka - Head of Social and Content

Romy Abdelnour – Head of Communications

Hassan Abbas - Senior Director - Precision Marketing and Media | NissanUnited

Elie Naaman - Account Director | NissanUnited

Sumanth Wilkins - Creative Director | NissanUnited

Ayman Shehadeh - Senior Arabic Copywriter | NissanUnited

Afaf Zaher - Associate Director - Performance | NissanUnited

Essa Salama - Senior Media Manager | NissanUnited

Marah Ghadban - Account Manager | NissanUnited

Ghalia Al Saheb - Social Media Manager | NissanUnited

Faten Rayess - Manager - Performance | NissanUnited

Andy Hanna - Senior Executive Planning - Precision Marketing and Media | NissanUnited

Savannah Wehbi - Executive - Performance | NissanUnited

Wael Batrouni - Executive - Performance | NissanUnited

Karine Saad - Social Media Executive | NissanUnited

Ameer Hamza - Content Creator | NissanUnited

Lea Moufarej - Corporate Communications Executive


Client: Nissan Middle East

Abdulilah Wazni - Director of Marketing Communications, Brand and Customer Experience

Roland Zahra - General Manager of Marketing Communications

Carla El Hachem - Deputy General Manager of Marketing Communications

Meera Saleem - Brand and Social Media Manager



Ariss Brothers