Manchester City’s players can't resist Nissan Patrol's appeal, end up missing training

Posted on 2024 May,21 | By ArabAd's staff

In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.”

By proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first approach, unveiling an online campaign that places the brand’s flagship car at the forefront of the narrative, highlighting its distinctive luxurious features.

Combining humor and excitement, the campaign stars Manchester City's main players - Jérémy Doku, Kyle Walker, and Bernardo Silva - off the training ground.

In a series of compelling and entertaining content pieces, the players are seen enjoying the lavish experience of the Nissan Patrol, momentarily distracted from reality, as they miss their training session. This playful storyline underscores the comfort and appeal of the Patrol, making it an irresistible experience.

The campaign's objective was to design a narrative that resonates deeply with fans while delivering unparalleled value to the brand. From engaging scripts to innovative content formats, every aspect has been crafted to captivate audiences and set a new benchmark in sponsorship advertising.

Staying true to Nissan’s brand platform of ‘defy ordinary,’ this initiative demonstrates the brand’s dedication to excellence and innovation across every touchpoint. It also manages to firmly position Nissan Patrol in a league of its own by showing those legenday players -- Doku, Walker, and Silva-- enjoying the comfort of the car.