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With its air of mystery and excitement, the spooky season provides a fantastic opportunity for businesses to connect with their audience in unique and engaging ways.
Everyone loves a good treat, especially during Halloween.
For this occasion, Jeep introduces spine-tingling Wrangler designs sure to send shivers down the spine of the fans of this model.
Central to Jeep Wrangler's latest campaign is the fascinating tradition of vehicle naming, hinting at the unique personality and character of each vehicle. Jeep builds the SUVs, but it's the personal touches, customizations, and unique names given by owners that breathe life and soul into each vehicle.
Highlighting this sentiment, Jeep in collaboration with Publicis Middle East presents eerie Wrangler visuals celebrating the Halloween spirit. More than a factory-produced vehicle, the Jeep Wrangler represents a canvas molded and crafted by the passion of its owners.
This season, Jeep challenges you to visualize their iconic SUVs in their most ghostly guises in order to infuse the spirit of Halloween. Imagine a Dracula-themed Jeep or one inspired by zombies. It's all about capturing the essence of Halloween legends through the versatile Wrangler and embracing the Halloween spirit by revamping your car. It’s a fear that most people can relate to and it’s fun.
So with spooky season in full swing, Jeep urges its fan base to rekindle the spirit of Halloween within the frame of a Wrangler.
Credits
Agency: Publicis Middle East
Tuki Ghias | Executive Creative Director
Anton Marais | Creative Director
Oussama El Founi | Associate Creative Director
Johan Granados | Senior English Copywriter
Stefano Chiabrando | Senior Art Director
Abdullah Samir | Art Director
Randy Balbon | Art Director
Stuart Randall | Business Lead
Karim El Habre | Account Executive
Tamara Beaino | Social Manager