Tarek Nour Saudi Arabia has rolled out “The Curse Of Anything”, its latest campaign to introduce Golden Chicken’s new range of over 20 premium, ready-to-cook chicken products.
“The Curse of Anything” campaign cleverly taps into a universal insight: the challenge of deciding what’s for dinner when you hear ‘anything’ as a suggestion.
The campaign aims to position Golden Chicken’s new products range as the ultimate solution for young mothers seeking a premium, delicious, and time-saving meal.
Through a series of humorous scenarios, the campaign illustrates the stress and decision fatigue associated with meal planning.
“While ‘anything’ might seem like a straightforward answer, it frequently leads to a stressful and overwhelming decision-making process, especially for young mothers and busy individuals. Our aim is to show how Golden Chicken’s new range simplifies this decision and provides the perfect meal solution,” said Begad Hassan, Associate Creative Director at Tarek Nour Group.
Tarek Nour Saudi Arabia, is a 360 communications agency based in Riyadh that is part of the renowned Tarek Nour Group in the Middle East.
With over 50 years of experience in the communication and advertising industry, the group’s latest addition, Tarek Nour Saudi Arabia, has been in the Saudi market for less than a year and started off strong with campaigns for partners such as Saudi Tourism Authority to their latest with Golden Chicken.
CREDITS:
Agency: Tarek Nour Saudi Arabia
Management: Basel El Deeb Hazem El Saadani
Creatives:
Begad Hassan Khaled El-Barbary Ahmed Bakir Mohamed Atef Islam Bedair
Arwa Albabtain
Accounts: Donia Kassem Ashraqat Khalid Omar Weheiba Mariam Maged
Digital Team: Nada Marsafy Malak Gomaa Salma Abdullah Farah Hamdan
Client: Golden Chicken
Khaled El Kaf
Haitham Samir
Imad Assi
Mohammed El Shawish
Directors: Hamba & Doss Production House: Bigfoot Films
