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Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region and a Premier Partner and the Official Banking Partner of Expo 2020 Dubai, has released an inspiring video campaign ‘People without limits’ paying tribute to the power of the nation’s people, the main driving force behind the UAE’s success, now and in the future.
The centrepiece of the campaign is an Expo 2020 Dubai-themed brand film featuring four inspirational people including a long-term bank employee, a start-up entrepreneur, a UAE national pearl diver and the Arab world’s first pitmaster as they each articulate their journey of struggle and success.
Defined by their individual personas -The Enabler, The Believer, The Trailblazer and The Pearl Diver – the film celebrates the contribution of people across all walks of life who have shaped the UAE’s past, present and future.
As a brand that truly believes in the potential and power of its people, Emirates NBD’s campaign aims to highlight that it is people who make the UAE truly so special. Reflected in the bank’s own people who go above and beyond to provide customers the best possible experience, the optimistic, ambitious, forward-looking people of the UAE come from diverse cultures and backgrounds and are breaking boundaries to make life better for future generations.
Commenting on the video, Moadh Bukhash, Chief Marketing Officer, Emirates NBD Group said, “Our campaign aims to personify the diverse, committed and passionate people that continue to contribute to the success of the UAE, while playing a powerful tribute to the hardworking people behind our own brand, at a time when our great nation will welcome and bring together people from across the world at the milestone Expo 2020 Dubai.
“As a bank that represents the future of banking and innovation in the UAE, one of Emirates NBD’s core tenets remains delivering a modern technology-driven banking experience with the human touch. The Emirates NBD brand has never just been about banking and finance, but about constantly iterating and inventing to improve the lives of its customers, employees, and communities. Our “People without Limits”, campaign, celebrates people – those who drive the success of the nation, our staff who go beyond just banking for our customers and all those people who shape the world for a better tomorrow.”
