The campaign for World Mental Health Day (October 10) by Memac Ogilvy agency, in partnership with Volvo UAE, shines a spotlight on how the feeling of safety goes beyond the features of a car.
In today’s fast-paced world, juggling multiple responsibilities often leaves little room for self-care or finding a peaceful space to relax and recharge.
Conversations around mental health frequently highlight this challenge, with people citing the lack of accessible safe spaces as a significant barrier to taking care of their mental well-being, leaving them constantly searching for a moment of respite—a place to simply breathe and collect themselves.
“Your Go-To Safe Space” campaign aims to remind people of the importance of finding their own anchors for moments of peace, whether it’s a quiet corner, a scenic view, or simply a few mindful moments to themselves—wherever they may be.
The campaign also hopes to inspire people to see their vehicles differently—not just as cars, but as spaces designed to keep them focused on what matters most: feeling at ease.
CREDITS:
Agency: Memac Ogilvy
Hadi Ballout - Managing Director
Moemen Metwally - Creative Director
Faraz Khan – Associate Creative Director
Leomerish Leyco - Senior Art Director
Jordan Serrao – Art Director
Taha Khan – Copywriter
Hamood Al Maskari - Arabic Copywriter
Tareq Shahin - Arabic Copywriter
Andre Souza - Senior Visualizer
Joseph Al Khabbaz - Senior Graphic Designer
Hussein Krayem - Head of Content & Production / Photographer
Ahmed Elbeshbishy - Content Creator / Videographer
Kevin Kurian - Business Director
Karl ElHitti - Head of Social
Ahmed Nour - Social Director
Ashleigh Morgan - Account Director
Shrey Sharma - Account Manager
Layan Abdo - Account Executive
Philip Bardawil - Account Executive
Dana Al Ali – Community Manager
Client: Trading Enterprises Volvo
Lee Parker – Brand Director
Mridula Kolachina – Senior Marketing Manager
Sharifa Al-Suwaidi – Marketing Executive
Sara Al Ali – Marketing Projects Executive
