Bature Brewery, the first craft brewery in Nigeria, and pioneers of their trade in West Africa have released new designs for their core range to coincide with the opening of a new Lagos brewery.
Starting off as a small brew making taproom in Abuja, Bature Brewery has now expanded to a large scale brewery in Lagos. With the expansion of their brand and business offering, they also began to refine their identity and packaging approach, as they start to enter the wider consumer market.
From the start though, their positioning, which was developed by Pim-Pam independent creative studio based in Glasgow, was set through collaborations with local and international artists to combine their craft with a selected product from Bature Brewery. This then integrates itself with the brand and can be used across a range of elements including packaging and environmental materials at the brewery to online and animated media.
They have previously collaborated with Edinburgh based artist KMG.
This time, they have collaborated with Williams Chechet, the Nigerian multi-talented pop artist, graphic designer, illustrator and muralist, who has a close connection to the West African art scene, and is represented by the leading contemporary african art gallery, Retro Africa, based in Abuja.
Chechet has created vibrant and expressive collage artworks that tie into each beer, capturing the true essence of West African Culture in a uniquely modern way. Chechet's work will feature not only on the packaging, but the inner working of the brewery too.
Williams Chechet is influenced by his culture, history, afrofuturism, afrobeats and hip hop, and is pioneering the Afro Pop Art movement. And his vibrant illustrations on the beer cans, which reflect all his influences, are quite astonishing and are definite to stand out in the craft beer market.
