Toblerone, the global chocolate brand known for its distinctive shape as a series of joined triangular prisms, is taking Dubai by storm with a brand-new packaging revamp that boosts visibility in travel retail and turns packaging into a storytelling medium.
Toblerone is rolling out exclusive UAE-inspired chocolate packs that are as delicious as they are delightful.
The brand’s latest packs are a feast for both the taste buds and the eyes, as each chocolate pack has been turned into a mini masterpiece. When the chocolate’s gone, you’re left with a gorgeous piece of artwork to hang up, transforming the wrapping into a unique souvenir. Talk about a sweet deal!
Everyone knows Toblerone is the ultimate gift (because, let’s face it, who doesn’t love chocolate?).
This campaign takes that love to the next level with designs that capture the essence of Dubai and the UAE.
So next time you’re shopping at your local supermarkets, make sure you grab a few of these limited edition Toblerone packs — your family will love you even more (if that’s possible).
Credits:
CEO: Fadi Nakhle
CCO: Vijay Simon
Creative Director: Tiago Bastos
Art Directors: Elie Abou Fadel, Kiran Eapen
Copywriter: Rasmi Thampy
Strategy: Sachin Mendonça, Omar Zain
3D Designer: Prinesh Kizhakkumpad
Video Editor: Badaru Mahamood
Senior Account Director: Zaakesh Mulla
Senior Account Executive: Josmi Thomas