Saudi-based Bold Brands, part of The Bold Group, collaborated with Remat Alriyadh on the branding for Riyadh Parking, a key project that marks a significant step in the city's urban development.
The branding system developed for Riyadh Parking extends beyond visual elements. It was designed to create an identity that resonates with Riyadh's diverse community.
The logo, for example, combines the Arabic letter "Meem" with the letter "P," representing the Arabic translation while giving the identity a blend of local preferences and global standards.
The straight lines in the design symbolize the smooth, organized journeys that Riyadh Parking intends to offer, making daily commutes easier and more efficient.
This branding approach is integrated across various aspects of the project, from street signage to digital platforms, ensuring consistency and meaning at every touchpoint.
The goal was to ensure that the brand communicates the project's values of efficiency, accessibility, and community-driven progress.
With the first phase of Riyadh Parking now live, Bold Brands aims to continue on contributing to a more organized and smart urban environment in Riyadh.
