Snapchat has launched Dynamic Ads making it easier than ever for brands to drive their e-commerce business on Snapchat.
The Covid-19 lockdown has meant that many businesses have quickly expanded their e-commerce efforts in response to consumer demand.
The arrival of Snapchat’s Dynamic Ads supports this ecommerce momentum and, from today, advertisers in MENA can automatically create globally-served Snapchat ads in real-time, based on product catalogues that can contain hundreds of thousands of products which can be served in multiple international markets.
Dynamic Ads allows brands of all sizes to showcase their products and services in a professional layout, through customized ad formats that can be easily set up. The arrival of Dynamic Ads, which is free to access, means that advertisers will save time, not only on the creative process but also on the admin front allowing advertisers to run ‘always-on’, measurable, campaigns.
Shayan Rahimi, Head of eCommerce, MENA, Snap Inc explained: “Performance advertising is the foundation of our commerce business success on Snapchat. Our latest product launch, Dynamic Ads increases automation & ROAS scalability for advertisers - accelerating their ability to connect to their consumers with the products they need and love, in the most efficient way.”
Al Tayer, Sephora and adidas were among the first brands to have tested Dynamic Ads over the past month with very positive results, as stated.
Stanislas Brunais, Head of Digital, Al Tayer Insignia commented: “Snap did it again ! Not only was Snapchat agile, launching Dynamic Ads in a really short timeframe, but from day one their new product proved itself. Snapchat's Dynamic Ads demonstrated immediate efficiency gains vs similar dynamic ad players & substantial improvements on yield vs non dynamic formats.”
Amrith Gopinath, Senior Director Brand adidas, GCC & LENA, adidas said: “Since the onset of coronavirus, adidas is further accelerating its digital business. With e-commerce being a key focus area for us this year and beyond, we are excited to partner with Snapchat for their Dynamic Ads launch in the region. While it is still early days, we have seen a 4x improvement in ROAS effectiveness and a 52% improvement in our eCPM efficiency compared to previous commercial campaigns on Snapchat. The launch of Dynamic Ads allows us to reach our target Gen Z and millennial audiences with relevant product creative throughout the consumer journey.”
Dynamic Ads is now widely available to advertisers. Snap announced it is also working a strong ecosystem of partners, which includes 4C, Smartly.io, and Brainlabs.
