Despite their relatively shy presence on Facebook and Instagram, a significant majority of Dubai-based ad agencies are better off on Twitter. If we were to conduct a quick comparative analysis of the three platforms, then it would be clear that MENA agencies fare the best on Twitter by far. Through sharing relevant updates, interacting with the online community and garnering relatively large numbers of followers along the way, each of these agencies was able to establish a distinct identity on the microblogging platform as you can infer from the below numbers derived respectively from Twitter (tweets, followers, following) and social analytics website Klear (activity, popularity, responsiveness, skills and expertise, demographics).
• Tweets: 3,885
• Followers: 6,121
• Following: 3,471
• Activity: 1.8 tweets per day (Average)
• Popularity: 100 RTs per 100 tweets (Nice)
• Responsiveness: Above Average (94 penpals)
• Top Skills and Expertise: Marketing, Advertising, Digital
• Audience Demographics: Followers are spread across 77 countries, most of them being located in the United States (20%), United Arab Emirates (18.7%) and United Kingdom (12.3%).
• Tweets: 1,971
• Followers: 6,795
• Following: 3,809
• Activity: 0.8 tweets per day (Low)
• Popularity: 150 RTs per 100 tweets (Impressive)
• Responsiveness: Above Average (101 penpals)
• Top Skills and Expertise: Marketing, Social Media, Digital
• Audience Demographics: Followers are spread across 74 countries, most of them being located in the United Arab Emirates (36.9%), Lebanon (14.3%) and the United States (12%).
• Tweets: 2,335
• Followers: 1,995
• Following: 200
• Activity: 0.2 tweets per day (Low)
• Popularity: 23 RTs per 100 tweets (Average)
• Responsiveness: Below Average (26 penpals)
• Top Skills and Expertise: Advertising, Marketing, Social Media
• Audience Demographics: Followers are spread across 33 countries, most of them being located in the United Arab Emirates (40.9%), United States (15.8%) and United Kingdom (9.3%).
• Tweets: 793
• Followers: 1,161
• Following: 268
• Activity: 0.6 tweets per day (Low)
• Popularity: 173 RTs per 100 tweets (Impressive)
• Responsiveness: Low (penpals number unavailable)
• Top Skills and Expertise: Advertising
• Audience Demographics: Followers are spread across 31 countries, most of them being located in the United Arab Emirates (25.1%), United Kingdom (11.2%) and United States (9.8%).
• Tweets: 391
• Followers: 1,040
• Following: 195
• Activity: 0.2 tweets per day (Low)
• Popularity: 1 RTs per 100 tweets (Low)
• Responsiveness: Low (penpals number unavailable)
• Top Skills and Expertise: Advertising
• Audience Demographics: Followers are spread across 43 countries, most of them being located in the United Arab Emirates (22.7%), Lebanon (17.5%) and the United States (9%).
Note: all numerical values listed below were retrieved as of October 30, 2016. Given the perpetually evolving nature of the social media landscape where Instagram constitutes a vibrant platform in and of itself, numbers may have undergone significant changes by the time you’re reading this article.
